Should You Buy The .net, .org, .info Of Your .com Domain Name?

One of the most common questions I am asked by clients is, “Should I buy the .NET, .ORG, .INFO, etc. versions of my .COM domain name?”  In short the answer is, “Yes, you should,” but there is a little more to it than that.

Whether you recently started a business or have had one for years, the odds are you have a website (if you don’t we need to talk).  Most likely the first step you took when deciding to build a website for your business was to think of a great domain name.  So you headed over to GoDaddy or another domain registrar and started typing in domain names related to your business to see if they were available for registration.  Inherently, you searched for .COM domains only.

The problem you may have run into was that most “good” .COM domain names were taken.  If you were lucky to find a .COM for your business then what should you do about the .NET, .ORG, .INFO, .US, etc etc etc.  There are so many domain name extensions these days most people find themselves at a loss as to whether or not it is worth registering all of these alternatives.

Your domain name is your brand, your identity, and for many your livelihood.  You, as the owner of your business, are the only person who is truly responsible for protecting your brand and online identity.  This means you should also buy the .NET, and .ORG versions of your primary domain.  If the cost of registrations isn’t a concern, then add the .INFO, .US, and .BIZ extensions to your purchase.

But WHY should I?  The reality is, other people can buy them and profit off of the hard work you are doing.  Sure, they may be breaking the law by doing so, but it happens.  Even if you own the trademark you can run into people who will exploit your hard work.

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