The Power of Pay-Per-Click (PPC) Advertising

Pay Per Click

There are two ways you found this page on our website:

  1. You saw one of our featured ads on Google search and clicked it, or
  2. Someone referred you to us and you typed it into your browser directly.

While #2, referrals, are always a welcomed way to attract new clients, we are also big fans of our internet advertising methods.

#1 is what we call “The Power of PPC” and if you found us using method #1 then you understand its power.

Why wouldn’t you use this advertising method for your own business?

What is PPC Advertising?  Pay-Per-Click ads are most commonly seen when you search on major search engines like Google, Bing, and Yahoo.  These advertisements are prominently displayed on the top, side, and bottom of your search results.  What makes them so powerful is that they are extremely relevant to what you search.

Using what we call search “keywords” or “phrases” we are able to tell Google that if someone searches for a keyword on your list that your ad should be shown as well.

There are three outcomes that occur every time your ad is shown:

  1. The ad is read and clicked.  The user is then redirected to a page on your website.
  2. Your ad is read but not clicked.
  3. The ad is ignored entirely.

While #2 & #3 aren’t the ideal results, they still aren’t bad.  Here’s why:

  • The good news about #2 is that your business name or sales pitch was read by a potential client, and it didn’t cost you anything.
  • The good news about #3 is that you were given an advertising “shot” that didn’t cost you anything.

#1 is ideal!  #1 means you captured the attention of a potential customer for what is typically a very low cost.  This is where the experience of a team like ours at DNMG comes into play.  We are “conversion” specialists:

DNMG manages effective Pay-Per-Click Advertising Campaigns.  We’ve managed many successful National and Locally focused campaigns for both large and small companies (not small for long).  Whether you need leads for your law firm, or new clients for your painting business, or you want to sell more products, DNMG can help you setup, manage, and implement a highly effective PPC campaign.

Getting started is easy.  Your initial consultation is free and gives us a chance to get to know each other, our mutual businesses, and ultimately your goals.  Keep in mind, we aren’t successful unless you are successful.

Just give us a call or complete the short form on the right and we will contact you within 24-48 business hours.

DNMG, LLC  –  Call us at 856-336-8255 or follow this link to Request a Consultation