Local Small Business Internet Marketing
Did you know?
Approximately 94% of consumers go online prior to purchasing a product or service (Source: compete.com). This means if your company is not easily found online you are missing out on a tremendous amount of new business.
How can a Small Business increase sales in less than 30 days?
The Short Answer: Local Internet Marketing
Internet Marketing is a simple concept, yet with the numerous amounts of advertising networks it is often an overwhelming task to take on yourself. As a business owner you have numerous tasks that need to be completed on a daily basis. While it is important to understand your marketing plan, it is often best to let an experienced Internet Marketer actually implement your ideas and help you achieve your marketing goals.
Let’s take a brief look at the many local advertising mediums on the internet:
- Google AdWords
- Google Places
- Google Mobile Ads
- Local Business Directory Websites
- Yahoo Local
- Bing Search Advertising
- Local Facebook Advertising
- Local LinkedIn Advertising
- Business Association Publications
- Local Networking Group Publications
Overwhelming, isn’t it? This list of 10 local advertising sources is just a glimpse at what is available to you and your business. Local Internet Marketing puts you in front of your potential customers when they are in the “buying” mode which helps make this form of marketing extremely cost efficient.
At DNMG we focus on providing you with a well thought out, industry specific, local internet marketing plan. Further we can incorporate our internet marketing methods with your traditional marketing methods such as print and television.
DNMG has experience working with a variety of industry types such as Mortgage Companies, Law Firms, Accounting Firms, Tanning Salons, and various Contractor Services such as Roofers, Electricians, HVAC Companies, and more.
Leverage the power of Local Internet Marketing and Get Started today. Simply give us a call at 856-336-8255 or complete the brief form on the right and we will contact you immediately.Read More...
“I didn’t know we could do that. I thought we needed to have a large budget in order to Advertise on the Internet.”
The above quote (or a similar variation) is often what I hear during initial consultations with my small business clients. Many of them have this belief that marketing or advertising online costs an ‘arm and a leg.’ The reality is that while it does cost money, relative to the return it is often the most efficient way to spend your hard earned dollars.
So how can a small business ‘Go Big’ using Internet Advertising?
Take for instance a local Roofing Contractor and their current costs for marketing and advertising locally. Many contractors will advertise in Coupon Packs, Community Newsletters such as a Home Owners Associations or Churches, Diner Placemats, the Phonebook, and possibly place signs around town. Let’s break down the costs of these marketing efforts:
- Coupon Packs – $325/ month
- Newsletters – $180/ month
- Diner Placemats – $200/ month
- Phonebook – $50/ month
- Local Signage – $100/ month
- Total Monthly Advertising Costs = $855.00
I am not saying that these types of marketing and advertising efforts are not a good idea. I actually think they have their place and can be very helpful in bringing in new business. However, for comparison purposes let’s look at how an Internet Marketing Campaign with a similar budget compares.
Using the same budget shown above of $855 per month on Internet Marketing we have the ability to do more. How? Measurability, Targeting, and Scalability.
First, let’s talk about the “measurability factor” of traditional marketing efforts. As you can see, it is very difficult to measure the success rates of each of the marketing efforts above. You can ask every person who calls where they found you which is not an extremely accurate method, or you can setup a different phone number for each method and track the calls that come in. Now, I know most small businesses don’t want the hassle of multiple phone lines, plus we strongly advise against having more than one main phone number. (We can get into that in another article)
Why did I mention tracking above? Because tracking tells you whether or not you are wasting your money or not. Without accurate tracking how can you determine if spending money on one method is better than another method? You can’t, which is why with internet marketing we are at a big advantage. We can track results and make changes on the fly, often within minutes if need be. This means we can tell you exactly how much money every dollar of your advertising is making you.
Next let’s look at “Targeting.” Targeting is another big advantage of Internet Marketing. We have the ability to place ads directly in front of actively shopping customers. For example:
Let’s say Mrs. Smith is looking to have a new roof put on her house. One of the first things Mrs. Smith does is goes online to her favorite search engine and types in, “Roofing Contractors in Cherry Hill, NJ.” Now what Mrs. Smith will see are search results listing local roofing contractors, some sponsored ads at the top and side of the search page, and a map showing nearby companies.
We can make sure that Mrs. Smith sees your company’s ad along with any special offers you might provide to attract new clients. When Mrs. Smith clicks on your ad she will be sent to a page on your website specifically designed to help provide her with the information she needs to determine whether or not you are the company to hire. Our job is to make sure she does.
Lastly, we have the ability to scale based on results. Using the data that we collect from our tracking we can determine where it is best for you to spend marketing dollars. If we find that one service converts better than another we can focus more “spend” on that niche. We can also advertise in more areas, on more websites, and ultimately increase business at a pace that is manageable for you.
Would you like to advertise on the internet? Let us help. Just give us a call at 856-336-8255 or complete the short form on the right to schedule your free consultation.Read More...
The question I hear most from clients is, “How much is this going to cost?” As a business owner I completely understand why this question is asked. As an Internet Marketer I have to hold back from shouting, “It’s not how much this is going to cost, its how much more money is this going to make me?” that they should be asking.
In nearly every case where we have implemented our Internet Marketing strategies the client has made money, more money than they made from their current marketing and advertising activities. So it is our job as marketers to make sure the client fully understands just what is at stake and what is to gain when starting a new internet advertising campaign.
Let’s get back to the original question at hand, “Is $500 enough?” The very short and simple answer to this question is ‘yes,’ but not without a few caveats.
Spending $500 per month on internet advertising probably won’t bring in a million dollars or 300 new leads for your business, but what $500 does do is provide you with a glimpse into the Power of Online Marketing.
Let’s take Pay-Per-Click advertising as an example. PPC gives us the ability to customize an internet marketing strategy and target that strategy to very specific locations and demographics. More importantly it enables us to track how well our strategies are working and provides us with a wealth of knowledge in the form of statistics.
We can use your $500 to create a small keyword list that is highly targeted to your specific products or services. If it costs us $1.00 per click then we can get up to 500 clicks with your monthly budget. Let’s say every 20 – 30 times someone clicks on your ad and they become either a customer, a lead, or signup to your mailing list. Are these actions worth $20 – $30 to you?Read More...
What is PPC (Pay Per Click) Advertising?
Pay Per Click advertising, often referred to as PPC, is the most popular form of paid advertising online. While Google didn’t invent PPC advertising, they definitely were the ones who mastered it.
Whether you own a business, manage a sales team, or have ecommerce web properties, you can benefit from what we call “The Power of PPC.”
What is PPC? Pay-Per-Click ads are most often recognized as the ads you see on the top or right side of search engines. When you enter a search query in Google (or just about any other search engine) you receive a list of search results that are typically very relevant to your entered search phrase. There are two types of search results that you see: Organic and Paid search results.
Organic results are those search results that you see in the center of your page. People achieve organic search results through numerous SEO functions, but ultimately, these results are often because the website shown is highly relevant to your search.Read More...
One of the most common questions I am asked by clients is, “Should I buy the .NET, .ORG, .INFO, etc. versions of my .COM domain name?” In short the answer is, “Yes, you should,” but there is a little more to it than that.
Whether you recently started a business or have had one for years, the odds are you have a website (if you don’t we need to talk). Most likely the first step you took when deciding to build a website for your business was to think of a great domain name. So you headed over to GoDaddy or another domain registrar and started typing in domain names related to your business to see if they were available for registration. Inherently, you searched for .COM domains only.
The problem you may have run into was that most “good” .COM domain names were taken. If you were lucky to find a .COM for your business then what should you do about the .NET, .ORG, .INFO, .US, etc etc etc. There are so many domain name extensions these days most people find themselves at a loss as to whether or not it is worth registering all of these alternatives.
Your domain name is your brand, your identity, and for many your livelihood. You, as the owner of your business, are the only person who is truly responsible for protecting your brand and online identity. This means you should also buy the .NET, and .ORG versions of your primary domain. If the cost of registrations isn’t a concern, then add the .INFO, .US, and .BIZ extensions to your purchase.
But WHY should I? The reality is, other people can buy them and profit off of the hard work you are doing. Sure, they may be breaking the law by doing so, but it happens. Even if you own the trademark you can run into people who will exploit your hard work.Read More...