What is PPC (Pay Per Click) Advertising?

What is PPC (Pay Per Click) Advertising?

Pay Per Click advertising, often referred to as PPC, is the most popular form of paid advertising online.  While Google didn’t invent PPC advertising, they definitely were the ones who mastered it.

Whether you own a business, manage a sales team, or have ecommerce web properties, you can benefit from what we call “The Power of PPC.”

What is PPC?  Pay-Per-Click ads are most often recognized as the ads you see on the top or right side of search engines.  When you enter a search query in Google (or just about any other search engine) you receive a list of search results that are typically very relevant to your entered search phrase.  There are two types of search results that you see:  Organic and Paid search results.

Organic results are those search results that you see in the center of your page.  People achieve organic search results through numerous SEO functions, but ultimately, these results are often because the website shown is highly relevant to your search.

Paid search results are exactly what they sound like.  A company pays to have their website, and a short “sales pitch”, shown to people who type in a search keyword or phrase that is relevant to their product or services.

We have all seen PPC ads before as they are shown to nearly 100% of web users.  PPC ads are not only shown on search results pages but also in relevant placements throughout a majority of websites.

The good news is, PPC advertising offers companies and marketing professionals with the ability to advertise in a cost efficient manner.  Why is PPC so cost efficient?  The main reason is that PPC advertising is measurable.  You can measure your results, make adjustments, run tests, and optimize your advertising campaign.  Unlike traditional forms of advertising where results can take days, weeks, or months to calculate, you can make adjustments to Pay Per Click “on the fly”.

Sound complicated?  Well, it definitely can be.  The more robust a campaign you are launching the more difficult it can be to manage.  This is where an experienced team like DNMG comes in handy.  We have the experience and ability to manage sophisticated campaigns and calculate results.  DNMG’s goal is to find the “sweet spot” in your advertising campaign by running conversion calculations and optimization techniques to increase your ROI.

To learn about our Pay-Per-Click Advertising Solutions just give us a call or complete the short form on the right to schedule your free consultation.

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